Posts tagged likesoapp
One Marketer’s Top Takeaway from #HIMSS19: Digital Health has a Messaging Problem on its Hands; and the Solution May Just be More Technology

As someone who has worked in digital health for the last 12 years across public relations, investor relations and marketing, I have seen HIMSS go from relative obscurity in the business world to one of the hottest conferences on the planet. And there’s no secret why: it’s driven by the money that has flowed into digital health to the tune of 8 billion in 2018. Where the money goes, the buzz follows.

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