Posts tagged VitalConversations
Is That Tweet Legal? Influencer Marketing Compliance Considerations

As influencers continue to engage closely with healthcare and digital health brands — and the lines between marketing, communications and education continue to blur — understanding the rules of engagement and having defined social media guidelines in place are imperatives.

We asked one of the industry’s Vital Voices, Po Yi — a partner at Manatt, Phelps & Phillips, LLP, focused on media, advertising and marketing — to weigh in on the questions she’s hearing most from clients today, and how she is helping guide healthcare organizations safely through the influencer marketing and engagement labyrinth.

Read More
In Healthcare Technology, Black Turtlenecks Are Just a Symptom: The Sickness is The Lack of Evidence and Research

Digital health risks repeating mistakes of the past unless it commits to leveraging data and publishing more research.

This week I’ll be in Boston, a city I love and loathe. Loathe -- because I’m a prototypical Philly sports fan who is generally resentful of the success enjoyed by the most wicked awesome collection of pro sports teams over the past 15 years. Love -- because Boston is the mecca of healthcare technology, an industry I’m passionate about and fortunate enough to have spent the last decade and a half building with many of its leaders.

Read More
Vital Voices: Lisa Suennen the Venture Valkyrie on #JPM19 & #DigitalHealth

Lisa Suennen is one of those rare venture capitalists with a deep understanding of health technology. She has been investing in the sector since before it became hot… So who better than Suennen to kick off our #vitalconversations blog and give us a perspective on this year’s 37th J.P. Morgan Healthcare Conference and the health of #digitalhealth?

Read More