Posts tagged Influencer Marketing and Engagement
Is That Tweet Legal? Influencer Marketing Compliance Considerations

As influencers continue to engage closely with healthcare and digital health brands — and the lines between marketing, communications and education continue to blur — understanding the rules of engagement and having defined social media guidelines in place are imperatives.

We asked one of the industry’s Vital Voices, Po Yi — a partner at Manatt, Phelps & Phillips, LLP, focused on media, advertising and marketing — to weigh in on the questions she’s hearing most from clients today, and how she is helping guide healthcare organizations safely through the influencer marketing and engagement labyrinth.

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